Kentucky Derby Day: In 2017, we developed these custom Snapchat ad units for placement within. The trucks’ hats and costumes mimic the motion of Snapchat lenses, giving the viewer a more seamless experience when viewing the Snap story.
In 2018, we wanted to showcase the All-New 2019 Ram Truck: Kentucky Derby edition.
Creative Director: Michael O'Brien
Associate Creative Director: Bryan Lark
Copywriter: Travis Pelto
Producer: Mike Menlo