Make it look good. Tell the story.
The 2019 Ram 1500’s capabilities are overwhelming – it tows, it has incredible storage options and it has a touchscreen that would make Tesla blush. Showing them all, while still making it relatable, was a challenge. So, we invented driver archetypes and gave them numbers – up to 1500 – to show how it was built for every kind of driver.
Creative Director: Michael O'Brien
Associate Creative Director: Bryan Lark
Copywriter: Travis Pelto
Producer: Heidi Parmann