Using the innovative features behind Facebook Canvas, we created a compelling game day narrative that showcases the quality and reliability of Ram Trucks, America's longest-lasting pickup truck. Fans engage in an average of 45 seconds. Each truck does a different play: The Heavy Duty Rush, the Rebel Pass, and Power Wagon Play. Ram Trucks always get the job done.
Creative Director: Michael O'Brien
Associate Creative Director: Bryan Lark
Copywriter: Travis Pelto
Producer: Mike Menlo