We created this Día de los Muertos social content primarily for paid units that target Spanish-speaking audiences in the Southwest and Mexico—a loyal audience for the brand and a huge opportunity for growth. Graffiti artist Kophns painted a custom Day of the Dead Ram 1500 and we captured his process (in both interview segments and timelapse) for social sharing across platforms.
Creative Director: Michael O'Brien
Associate Creative Director: Bryan Lark
Copywriter: Travis Pelto
Producer: Heidi Parmann